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LiveChat
Brand Guidelines

These are the core elements that build our brand

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Last updated: April, 2021

02

Colors

The LiveChat primary color palette is composed of three core colors: yellow, black and white. These colors should be used regularly in marketing materials to reinforce the LiveChat brand. Orange color should be used only in the logo.

Brand identity Colors
Yellow
#FFD000
RGB: 255, 208, 0
CMYK: 0, 5, 100, 0
PMS: 109 C
Black
#1B1B20
RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C
White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Blue
#0066FF
RGB: 0, 102, 255
CMYK: 95, 60, 0, 0
PMS: 285 C
Red
#E30D34
RGB: 227, 13, 52
Gray
#F6F6F7
RGB: 246, 246, 247
Logo Colors
LiveChat Orange
#FF5100
RGB: 254, 80, 0
CMYK: 0, 74, 100, 0
PMS: Orange 21 C
Black
#1B1B20
RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C
03

Typography

Colfax

Our primary typeface, Colfax, is used for headlines, subheadlines, CTA’s, and body text. It works equally well in print and digital applications. Please use Colfax in all communication materials whenever possible.

04

Product Screens

There are three levels of complexity when showcasing the LiveChat product. Use screens without details by default and whenever possible; detailed and simplified screens - accordingly for your purpose.

LiveChat screens Screens without Details
LiveChat screens Detailed screens
LiveChat screens Simplified screens
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