LiveChat
Brand Guidelines

These are the core elements that build our brand.

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Last updated: April 2020

Table of Contents

02

Colors

The LiveChat primary color palette is composed of three core colors: yellow, black and white. These colors should be used regularly in marketing materials to reinforce the LiveChat brand. Orange color should be used only in the logo.

Brand Identity Colors

Yellow
#FFD000

RGB: 255, 208 ,0
CMYK: 0, 5, 100, 0
PMS: 109 C
Black
#1B1B20

RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C
White
#FFFFFF
CMYK: 0,0,0,0
RGB: 255, 255, 255
Blue
#0066FF

RGB: 0, 102, 255
CMYK: 95, 60, 0, 0
PMS: 285 C
Red
#E30D34

RGB: 227, 13, 52
Gray
#F6F6F7

RGB: 246, 246, 247

Logo Colors

LiveChat Orange
#FF5100

RGB: 254, 80, 0
CMYK: 0, 74, 100, 0
PMS: Orange 21 C
Black
#1B1B20
RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C

03

Typography

Colfax

Our primary typeface, Colfax, is used for headlines, subheadlines, CTA’s, and body text. It works equally well in print and digital applications. Please use Colfax in all communication materials whenever possible.

04

Product Screens

There are three levels of complexity when showcasing the LiveChat product. Use screens without details by default and whenever possible; detailed and simplified screens - accordingly for your purpose.

Screens without Details
Detailed Screens
Simplified Screens
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If you have any doubts about how to use the logo properly, feel free to email p.bilinska@livechatinc.com. Look here for other product assets: chatbot.design, helpdesk.design and knowledgebase.ai/design.

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